Reliable peace and stability, luxurious touristic services, wondering nature, attractive endemic animals walia ibex, red fox, chilada. Ethiopias poor image abroad seems to function as an obstacle to attract more international tourists leaving crvs tourism industry as an insignificant market in ethiopias tourism industry. Ethiopia to finalize sustainable tourism master plan. Pdf this empirical analysis shows how destination branding helps to build the cognitive. Wolaita sodo university abstractin ethiopia nature, culture and history merge to form a timeless appeal. Pdf in ethiopia nature, culture and history merge to form a timeless appeal.
Competitive analysis of ethiopias travel and tourism industry. Explore outdoor and nature activities, cultural experiences and educational travel in ethiopia. The stmp is an initiative currently being developed through the technical support provided by the subregional office for eastern africa sroea and the division for regional integration and trade ritd, in partnership with the ministry of. Ethiopian airlines partners with tourism organization to market ethiopia makes 40 percent discount on domestic fares addis ababa, ethiopia ethiopian airlines has forged a new partnership with the newlyestablished ethiopian tourism organization eto in marketing ethiopia as a global tourist destination. This study analyzes strategic intervention options that can inform the implementation process of ethiopia s national tourism development policy in an effort to make the sector globally competitive. Whether youre visiting ethiopia for a few days or a few weeks, youll find ideas here to help you. Rich heritage in culture and history since the 4th century a. Accordingly, this paper discusses the development of tourism in poor countries including ethiopia, the problems and prospects of tourism in subsistence economy and how the image of the destination serves as a critical factor for successful promotion activity. Ecotourism nabil dabour the strong and sustained rise of tourism activity over the past few decades is one of the most remarkable economic, social and cultural phenomena of our time.
The goal of the project was to establish international. Travel and tourism in ethiopia to 2018 market research report. Abstract in ethiopia nature, culture and history merge to form a timeless appeal. Opportunities and challenges of tourism development. Destination management organizations dmo are often the only advocates for a holistic tourism industry in a place. Descriptive statistics was used to analyze responses to. In doing so the ministry closely works together with different national and international stakeholders. Recently, tourism has been seriously considered in the national. Ethiopia is a nation where nature, culture and history merge to form history. Top sights offering a rather refreshing lack of traditional tourist traps and the opportunity to bargain over most prices, ethiopia provides much more than first meets the eye. Challenge and prospect of ethiopian tourism policy global journals. Ethiopias tourism sector is growing from a low base of a minimal 1 percent share of africas tourism market, but it continues to underperform despite its.
Pdf challenge and prospect of ethiopian tourism policy. The ethiopian ministry of culture and tourism is the ministry of the government of ethiopia responsible for researching, preserving, developing, and promoting the culture and tourist attractions of ethiopia and its peoples, both inside the country and internationally. Challenge and prospect 0f ethiopian tourism policy yimer ali lecturer, department of department of civic and ethic studies college of social science wolaita sodo university, ethiopia po. The primary data was collected from 501 foreign tourists in the study area. The study has revealed that the performance of tourism marketing practice is low below regional average in most indicators. Domestic tourist, marketing mix, tourist accommodation, domestic tourism, kenya 1. Internet, and the marketing presentation of the overall offer via the internet is becoming an increasingly important success factor of each hotel as a business system. S m nazrul islam, pg researcher, hospitality and tourism management, university of strathclyde, glasgow email. The purpose of this study was to analyze tourism marketing in ethiopia with respect to major objectives including to identify significant variables dimensions that attracts tourists to visit ethiopia and determine their level of satisfaction. Tourisms contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopias tourism.
Regardless of the presence of the tourism resources, the development of tourism industry in ethiopia is still in an infant stage 10, 11. Accounting for over 85% of employment for the people of ethiopia, agriculture is vital. The somewhat relative expansion of the services sector, up from 38% in 1990, has been on the back of increasing tourism volumes and financial intermediation. Promoting ethiopia, sustaining the tourism transformation. This consists of the blend of advertising, sales promotion, public. For instance, the numbers of both the international and domestic tourists in 1998 were 6,625 and 9,480, respectively. This paper analyzes the basic determinants of internet marketing and the role and importance of internet marketing in modern hotel business. Ethiopias sustainable tourism master plan 20152025 tralac.
Towards a strategy for propoor tourism development prepared for the government of ethiopia by the world bank june 30, 2006 private sector development country department for ethiopia africa region document of the world bank. Tourism in ethiopia dates back to the preaxumite period when the first illustrated travel guides to ethiopia can be found in the friezes of the pyramids and ancient sites of egypt. Methodologically, the study employed a descriptive research design. Review history, potential and the current situations of tourism in ethiopia. In ethiopia, tourism industry which is potential economic. Enhancing private sector and community engagement in tourism. A lack of product diversity, however, is prevalent and as a result similar products are overcrowding the market. Practices and challenges of promoting major tourism destinations of. Ethiopia tourist information and tourism world guides. Ministry of culture and tourism ethiopia wikipedia. This study analyzes strategic intervention options that can inform the implementation process of ethiopia s national tourism development policy in an effort to. Marketing spending per tourist in ethiopia, jordan and south africa, 2009.
Marketing problems faced by mses in ethiopia micro and small enterprises mses in ethiopia face various marketing problems as discussed in detail below. This book, therefore, discussed the challenges and opportunities for tourism development with respect to the following issues. Case study on marketing of ethiopia tour package term paper. Tourism strategies and opportunities in kenya and ethiopia. Ethiopian airlines partners with tourism organization to. Looking into the future the views expressed are those of the author and do not necessarily reflect the views of unctad. Banks and financial institutions joining efforts to finance the tourism sector in. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the goe poverty reduction goals. Community participation and involvement in tourism. Ahmed and belachew hurissa livestock marketing authority the federal democratic republic of ethiopia p. The ethiopian government is planning to develop the tourism industry and created two new entities the tourism transformation council and the ethiopian tourism organization in march 2014 to aid. How can governments boost the local economic impacts of tourism. The main attractions tend to be of a historical and religious nature, being particularly concentrated in addis ababa, where. In addition, the limited share of tourism earnings reaching the local community is affecting the sustainability of the sector and is having a negative impact on the contribution of tourism towards poverty alleviation.
Tourism bureau, ministry of culture andourismt of federal government of ethiopia, hotel or ecologe workers and persons from 12cultural handicraft association were interviewed by purposive sampling. It was around 1960, that the potential of tourism drew the attention of the imperial government authorities. Based on these attractions diverse types of tourism including. These depicted travels to the land of punt, which the egyptians knew was the source of the nile, and where they traded for gold, incense, ivory and slaves. Aug 07, 2012 this book, therefore, discussed the challenges and opportunities for tourism development with respect to the following issues. Pdf branding ethiopia as an appealing tourist destination. The study aims to uncover an overview of emarketing adoption in tourism businesses of ethiopia focusing on emarketing implementation modalities. Enhancing private sector and community engagement in. An analysis of the tourism marketing performance and strategy. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopias tourism master plan to the countrys minister of tourism and culture, mrs.
Product the business line of mse activities in ethiopia is relatively similar. A lot can be said regarding what the country is endowed for. Generally, there was lack of marketing and promotional strategy as well as low awareness of tourism by local communities. Ethiopia is blessed with abundant natural tourist attractions, including nine world heritage sites, but the ministry of culture and tourism still struggles to attract tourists in decent numbers owing to poor investment, security, and does not have any cohesive tourism development or promotion strategy. Tourism strategies and opportunities in kenya and ethiopia a case approach introduction during the past few decades, tourism has emerged as one of the worlds major industries, exceeding the importance of many manufacturing industries and other services in terms of sales, employment and foreign earnings. Ethiopias sustainable tourism master plan 20152025. A new model for destination marketing recommended for you 23. Ethiopia in general and bale zone in particular, is rich in both natural and cultural. Ethiopias tourism resources and development request pdf.
Challenge and prospect of ethiopian tourism policy by yimer ali. Tourism is a featured component of ethiopias poverty reduction strategy paper prsp, which aims to combat. The federal democratic republic of ethiopia is in the process of formulating its sustainable tourism master plan stmp. Enhancing private sector and community engagement in tourism services in ethiopia 06 october 2009 jonathan mitchell and christopher coles with fenta manfro abate, mekonnen egziabihar, hans posthumus, afework johannes, peniel uliwa, seifu ali, daniel ademe, and mekonnen aragaw disclaimer. Tourism to ethiopia, senegal and zambia, eu market scan, prepared in 2017 for. Ethiopian tourism organization marketing strategies youtube. Strategic paths to competitiveness and job creation. Challenges and future perspectives for tourism development in. Analyzing the problem in lacking to create a better image towards the world suggest way to build a better country image as a tourist destination in the world standard based on the data. The countries impressive tourism potential is truly a land of contrast and extremes, a land of remote and wild. The study aims to uncover an overview of e marketing adoption in tourism businesses of ethiopia focusing on e marketing implementation modalities. Challenges and prospectus of ethiopian tourism industry. The government of ethiopia goe has set in train an initiative to develop the tourism sector in ethiopia.
Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which. The poor can participate in the tourism industry in many ways as workers, entrepreneurs, and. Diagrammatic summary of odi ethiopian tourism market estimates for 2007. Ethiopia becomes in the top list of international tourists.
Promotion and marketing strategies are lacking in the. Ethiopia is endowed with unique landscape, paleontological, archeological, historical and living cultural tourism attractions. Being positivist in philosophy, the data were collected based on survey strategy from. Gtp ii aims to double food crop production by 2020. Tourism comprises the activities of persons travelling to and staying in places outside their usual permanent places of residence for not more than one consecutive year for leisure, business and other purposes 1. An analysis of the tourism marketing performance and. Ecotourism potential and its role for sustainable development. Challenges and future perspectives for tourism development. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopias tourism master plan to the countrys minister of tourism.
Socioeconomic impacts of tourism in axum town 2 introduction at present, axum is one of the top tourist sites in ethiopia with the number of tourists visiting axum increasing from time to time. The views presented in this paper are those of the authors. Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. In ethiopia in general and in tigray, a regional state in northern ethiopia, in particular, tourism is always complained for not benefiting the host community of local destination areas mainly in rural areas.
Sep 20, 2016 federal democratic republic of ethiopia. Brand strategy and the ethiopia tourism brand manual, which set out the. The government is proving its commitment and willingness to develop tourism through a number of initiatives. Ethiopias travel and tourism sector is still in a growth phase, and is largely supported by infrastructure improvements. Emerging cultural package destination, low linkages.
Descriptive statistics was used to analyze responses to the questionnaires. Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. Linkages to international tourism networks, both for marketing and research purposes, have also been neglected. The effects of the marketing mix on choice of tourist.
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